Strategic Communications

The Office of Strategic Communications at Pinellas County Schools plays a vital role in fostering transparent, timely, and effective communication between the district and its many stakeholders. Our team is dedicated to sharing accurate information with School Board members, district employees, students and families, community partners, business leaders, and the media.

We manage the district’s official Newsroom, highlighting key initiatives, student and staff achievements, back-to-school campaigns, and district-wide programs that reflect our commitment to educational excellence. Through storytelling, PCS-TV, media engagement, social media, and e-newsletters, we aim to build trust, strengthen community relationships, and celebrate the success of our schools.

What We Do

The Strategic Communications team is responsible for:

• Informing School Board Members about district programs, initiatives, and strategic priorities.
• Supporting the Superintendent by coordinating communications around critical projects and district-wide strategies.
• Enhancing Public Perception of Pinellas County Schools through proactive storytelling and community engagement.
• Assisting Departments and Schools in crafting and delivering clear, consistent messages to internal and external audiences.
• Promoting Positive News from schools to families, the community, and the media.
• Coordinating Media Coverage for district events, initiatives, and school-level stories.
• Providing Media Training to staff to ensure confident and effective communication.
• Managing Crisis and Emergency Communications to keep families and staff informed and safe.
• Responding to Public Records Requests from media outlets in a timely and transparent manner.

Contact us:

Administration Building
301 Fourth St. SW Largo, FL 33770